Lessons from Neuro Consumer Behavior Classes explained finally why courtship period has been and will always be wonderful for everyone -
Scientific explanation of "Love is Blind"
When the mind says ; Knowing you will be in all my tomorrow, makes my today so wonderful
In anticipation of this gain; A sudden rush of dopamine (3,4-dihydroxyphenethylamine) in the brain makes it supress the gatekeeper "Amygdala" and ignore all the caveats in the anticipated transactions
It is this heightened expectation that keeps the journey going great
Finally, after a few days of toegtherness, when dopamine suppresses, you start realising the other side of tjis golden story
POST PURCHASE DISSONANCE :)
Warm Regards
Anurag
Anurag
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